In 2010 and 2011, People Tree collaborated with actress Emma Watson to create a trendy, youthful collection of ethical fashion

People Tree’s first collaboration with Emma Watson launched in Summer 2010 with our first ever youth fashion collection. It generated huge international interest, spreading the Fair Trade message far and wide:

“These clothes transcend their worthy beginnings and just became cool... this is a great capsule collection” - The Times

“People Tree has some serious fashion cred... never before has clothing with a conscience felt quite so on trend” - You Magazine, Mail on Sunday

“Fantastic... certain to fit right in with any fashion conscious teenager’s wardrobe” -

“Emma Watson brings her glam touch to ethical fashion”- Teen Vogue

Message from Emma – Summer Term, 2010

I don’t want to wear something on my body that hurts the environment or the people in it. It’s hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. It shocks me that even today only 1% of cotton produced in the world is Fair Trade and organic. I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design.

I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to help alleviate poverty, and knew it was something I could help make a difference with.

I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there. It has been the most incredible gap year project for me.

Thank you to Assisi garments who have hand screen printed my designs onto my organic and Fair Trade pieces. Thank you to Swallows in Bangladesh and KTS Nepal for your hard work in making the clothes so beautiful. Thank you to Safia and People Tree for this fantastic opportunity!

And thank YOU, for supporting Fair Trade.


Emma x

People Tree continued to collaborate with Emma on a Summer Term ‘Love Emma’ collection in 2010; together we launched the ‘School of Fair Trade’ Spring Summer 2011 collection too. Emma continues to be an ambassador for ethical fashion alongside her successful career as a model and actress.