Nadine Loopback Dress in Pink
Minna Leaf Dress in Navy
Anya Evening Dress in Black
Claudia Owl Dress in Yellow
Flower Leaf Brooch
Fine Chain Bracelet
Deco Collar Necklace
Polar Bear Tee
Men's Classic Shirt in Eco-white
Harrison Trousers in Navy
Duck Print Tee
Penguin Print Tee
-Laura Bailey, model and journalist
Safia Minney is founder and CEO of Fair Trade and sustainable fashion label People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an awardwinning social business. Safia is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum’s Schwarb Foundation and an MBE for her work in Fair Trade and the fashion industry.
Safia Minney’s journey began in the advertising industry. But she soon saw the reality beneath the glossy image: sweatshops, slums and child labour. Surrounded by industry leaders who were questioning the value of creating advertising for products that nobody needed and polluted the planet, Safia began to ask the question that would define her future career:
What if design, creativity and media could be used to change the world?
Safia Minney explains why Fair Trade, sustainable and ethical fashion is so powerful:
I'm a human rights activist, turned ecologist. The price tag on the fashion you buy rarely covers the real social and environmental costs – and here is why. Developing countries end up competing with each other to be the world's garment factory, in what has been called a "race to the bottom" for wages, health, safety, job security and environmental protection. The system that keeps the world's people poor also destroys the environment.
Rather than being part of the problem, we can be part of the solution. It seems like a very small thing but, choosing a t-shirt or a dress made of organic cotton rather than conventional cotton made through Fair Trade can make a big difference. The environmental impact of fashion is something that should concern us all.
Faced with these huge issues, it is easy to throw up our hands in despair and feel powerless. But at least in the area of supporting Fair Trade fashion and organic fabrics, we have something clear and positive we can do. Every time you opt to support Fair Trade or organic clothing you are helping to empower farmers, artisans and communities – and importantly putting preserve on the fashion industry to clean up it’s act.
Safia regularly contributes to the People Tree blog, The Thread. Read Safia's Journal here.