People Tree rocks the runway! - 'Notably impressive' says vogue.com
The British Fashion Council have long taken a stand on size 0 models, but without other key fashion capitals falling in line London can't do more to regulate against this unhealthy trend.
Quintessentially models are an ethical model agency because they don't have size '0' girls on their books. They look after the health and welfare of their young women and don't employ under age models either. Having heard horror stories from model friends about how vulnerable young women are and being fed up looking at images of 14-16 year old girls working for big brands selling clothes with price tags that could rarely be brought by career women under the age of 30 (or the rich..?) I'm glad to see this kind of model agency launch and take practical steps to change the fashion industry from the inside and hopefully deliver some realler and healthier images of women in the process.
People Tree partnered with Quintessentially Models and Whisky Mist in the Hilton Park Lane to showcase its Autumn Winter 2008 collection and gave a sneak preview of the new Spring Summer collection just before London Fashion Week.
Quinessentially models Kaitlyn, Hannellie, Genevieve and Natasha.
We also showcased the best of our SS09 Collection - with an even bigger collaboration with high profile designers including Bora Aksu and Sam Ubhi - and this fabulous dress made with organic poplin designed by our new Head of Design Tracy Mulligan.
These messages reached some of the most important fashion editors, buyers and celebrities who all turned up to support Fair Trade. Among them were Jo and Leah Wood who choose our Sam Ubhi Jewellery as the perfect way to accessorise their vintage wear.
People Tree is at London Fashion Week next week - I'll keep you posted as things unfurl...
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