We are part of a UK-wide celebration of Europe's most sustainable
and innovative fabric: linen. This season we have launched a
4-piece capsule collection supported by the I Love Linen movement.


A naturally sustainable plant fibre

Linen fabric is made from the fibre of the eco-friendly flax plant which only needs rainwater to grow = zero irrigation and chemical intervention. Flax has a naturally positive effect on soil, and improves the quality of the next crop by 20 to 30%.

1 Linen shirt bought = 13 1.5L bottles of water saved

Source: ilovelinen.uk

100% Biodegradable

European flax is waste-free and every part of the plant is useful. The long fibres are used for fabric to craft collections like ours, seeds and oils are used for livestock feed and the woody core is used for gardening, animal bedding and compost.

Flax helps the planet breathe

Every year. the growing of flax in Europe results in the capture of 250,000 tons of CO2. This is equivalent to the CO2 emissions generated by a Renault Clio car driving around the world 62,000 times.

Source: ilovelinen.uk