People Tree is a pioneer of Fair Trade fashion. Learn more about how Fair Trade is a unique and powerful way to empower the world's poorest communities.


According to the World Fair Trade Organisation or WFTO, Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South.

Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. They can be recognised by the WFTO logo.

Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first.

People Tree is an active member of the World Fair Trade Organisation and is the first international clothing company with FT product label.


We all do. Most importantly, Fair Trade empowers people in the poorest communities of the world to work their way out of poverty and look forward to a more positive future for themselves, their families and their communities. People Tree proves that a Fair Trade and social business partnership can alleviate poverty and initiate social change.

As a consumer in the UK – or in Europe or the United States - you know that buying Fair Trade products means you are an active part of the solution to world poverty. When you buy Fair Trade products, you are also sending a message to multinational companies to re-think their trading terms in the developing world. It’s pioneering the best practice to show that change is possible even in the fashion industry.


People Tree organises workshops on Fair Trade and encourages partner groups to promote Fair Trade too. For this reason, People Tree initiated World Fair Trade Day in 2001 to promote our global movement of Fair Trade.

People Tree also helps to develop Fair Trade standards using its practical experience, working in long term partnership with producer organizations. People Tree has been involved with the development of the standards for and Fairtrade® cotton and Fair Trade manufacturing of clothing, as well as setting best practice standards for environmental production methods.

Through close partnership and the development of partners’ organisational capacity we work to high Fair Trade standards together and pioneer environmental projects like organic cotton, hand skills and the development of natural and low-impact dyes.